Hawke's Bay

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Hawke’s Bay is a region of striking contrasts, where fertile plains, dramatic coastlines, welcoming towns, and a strong food and wine culture come together. Located on the east coast of New Zealand’s North Island, it stretches from the Wairoa District in the north to Central Hawke’s Bay in the south.
Internationally recognised for its wine, the region offers more than 30 cellar doors, supported by restaurants, cafés, artisan producers, farm gates, and farmers’ markets.

Each area has its own character. Napier is renowned for its Art Deco architecture and oceanfront setting. Hastings combines urban energy with productive countryside, wineries, dining, and cultural attractions. Havelock North offers a relaxed village atmosphere, while Wairoa is known for heritage, landscapes, and cultural identity. Central Hawke’s Bay features historic homesteads, rural townships, quiet beaches, and scenic cycling routes.
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Outdoor experiences include walking and cycling trails, Te Mata Peak, the gannet colony at Cape Kidnappers, golf, rafting, surfing, and fishing.
Throughout the year, festivals and events celebrate architecture, music, sport, food, wine, and culture. Hawke’s Bay rewards visitors who explore slowly, savour local flavours, and discover the distinctive experiences found throughout this memorable region. Its hospitality and varied landscapes give every visit a distinctive character.